Influencer marketing is an interesting topic nowadays that gets a lot of attention. More and more companies make use of influencers to promote their products and services. Influencer marketing has value in both business-to-consumer and business-to-business. Good influencers can help, among other things, to generate leads and increase brand awareness and customer loyalty. In the B2B market they are an instrument for increasing the visibility of a brand, for example.

In this digital age, advertisers have a limited set of tools to reach their audience in an effective manner. The value of online advertisements has been greatly eroded by the massive use of ad blockers, Branded content is an alternative, but has the same disadvantage as advertising: it is difficult to convince the critical customer. It is a logical course of events that many companies end up with influencer marketing.

Micro influencers

There are different trends within this interesting and evolving field. Nowadays, it is all about authentic and therefore valuable interactions. Companies therefore increasingly engage with influencers who do not necessarily have a large number of followers. We call them ‘micro influencers’.

These micro-influencers serve a niche that perhaps fits perfectly with your target group. An additional advantage is that it is often less difficult to control these influencers than the stars or thought leaders that only work for (a lot of) money.

Focus on the long term

Every market looks for effective methods to raise brand visibility in the long term. From recent studies it became clear that influencer marketing seems to fulfill this need, as 93 percent of those who have used it declared that it is an effective asset for raising brand awareness. But, as with most things, influencer marketing comes with a few flaws. Most marketers say that it is a challenge to find the right influencer for their brand. Obviously, this is extremely important for getting the right message across. Furthermore, it can be challenging to get influencers engaged with your brand and to measure the exact outcomes of the collaboration.

So what are you waiting for?

Don’t worry; we’ve got you covered. We’ll help you smooth out any wrinkles and fix any problems that arise. There is a lot more to say about the power of social influencing and how to use this in your benefit. Make an appointment to discuss the possibilities for your business. Let’s do this.

AboutDyan Kloosterboer

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