info@marblecontentmarketing.com
020 - 21 01 858
Gratis Content Analyse
  • Home
  • Over ons
    • Ons team
    • Content portfolio
    • Vacatures
  • Services
  • DIY
    • Consultancy Sessies
    • E-book
  • Blog
  • Contact
    • FAQ
  • Home
  • Over ons
    • Ons team
    • Content portfolio
    • Vacatures
  • Services
  • DIY
    • Consultancy Sessies
    • E-book
  • Blog
  • Contact
    • FAQ
  • Home
  • Over ons
    • Ons team
    • Content portfolio
    • Vacatures
  • Services
  • DIY
    • Consultancy Sessies
    • E-book
  • Blog
  • Contact
    • FAQ
Marble Content Marketing

Geen producten in de winkelwagen.

  • Home
  • Over ons
    • Ons team
    • Content portfolio
    • Vacatures
  • Services
  • DIY
    • Consultancy Sessies
    • E-book
  • Blog
  • Contact
    • FAQ
Blog
Home Blog SEO: The Basics
Blog

SEO: The Basics

Dyan Kloosterboer november 29, 2018 0 Comments

By now you should be aware of all the trends that have recently emerged in the ever-evolving field of SEO with a little help of our What you need to know about SEO article. But, since SEO is an all-but-easy topic and further clarification on the subject has been requested by the masses, we thought it is wise to dedicate another article to the topic. So here it is, an introduction to SEO, or as we like to call it; the SEO beginners guide – part 1.

The definition of SEO

In short, SEO is an abbreviation for Search Engine Optimization, which simply put stands for “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results”. Now, why is it that so many companies are suddenly making an effort to improve this at large? Well, basically because their target groups use search engines to – how surprisingly – search for things. More precisely, to search for products and services; a need that many companies hope to fulfill. For example: let’s say you are in the hospitality business and you rent out homestays for leisure purposes. You have invested in a good-looking, easy to use website, shot some high-quality photos and added a nice ‘about me’ story to it. Well done! Your website is live and you lean back in your armchair; let those bookings come! But it remains quiet, suspiciously quiet. Actually, your SEO might have something to do with it. For SEO purposes, good, easy-to-read and ‘flowing’ content is a must. But that is not the only thing you should care about. Keywords are also key (sorry, we couldn’t help it)

The importance of keywords

First, you have to investigate. What exactly is your target group looking for? Which search words do they type into the search box while using Google or any other search engines? What is the search volume of these words and are they of actual relevance to your prospects? Keyword tools, such as the one from Google itself, come in very handy during this investigation. When you discover which keywords are of the utmost importance, you have to make sure to implement these into your text in a strategic manner. Each page should contain a core term and a ‘basket’ of related terms. Other important elements regarding your on-page content are the title tags, meta descriptions, and headlines.

Google Algorithm

So you have written your content and added your main keywords. Is it now finally time to relax and let the customers come to you organically? Well, unfortunately, no. We’ll have to disappoint you. Google uses a complex algorithm to determine which websites rank first within the search results. Among many other criteria, they look at your site’s loading speed, the mobile friendliness, the amount of unique content on your page and the engagement on your website. However, this algorithm is extremely complicated and changes constantly. Hence, continuous upkeep of your website is not a luxury, but a necessity.

What is next

As you know by now, there is more to SEO than first meets the eye. Luckily, we are big fans of educating our clients and those around us in what we do best, therefore another SEO article will follow soon with more details on how to step up your SEO game. Stay tuned!

42
1535 Views
AboutDyan Kloosterboer
SEA: what does it mean and what can it do for you?PrevSEA: what does it mean and what can it do for you?november 8, 2018
ALLES WAT JIJ MOET WETEN OVER SEOdecember 10, 2018ALLES WAT JIJ MOET WETEN OVER SEONext

Related Posts

Blog

SEO: The Basics

By now you should be aware of all the trends that have recently emerged in the...

Dyan Kloosterboer november 29, 2018
Blog

Hoe zet je een goede social media strategie op?

Heb je als goed voornemen om nu écht de social media strategie van je bedrijf aan te...

Loïs Marcus januari 26, 2022

Geef een reactie Reactie annuleren

Deze site gebruikt Akismet om spam te verminderen. Bekijk hoe je reactie-gegevens worden verwerkt.

Categorieën
  • Blog 25
  • NEWS 1
  • Social Media 2
  • Uncategorized 6
Recent Posts
No posts were found for display
Tags
#contentmarketing #onlinesales #stappenplan #webshop 1 Second Everyday 2020 marketing trends 2022 about marble content advertenties Algoritme Algoritme 2022 background article Backlinks BeReal Beste Tijd bing black friday Blog Bloggen brand story Clubhouse content content creation business content marketer content marketing contentmarketing content marketing amsterdam content marketing trends copywriting creative marketing cyber monday did you know digital advertising digital storytelling entertainment ethiek facebook Facebook tips Featured Feed gen-z generation z get to know going viral golden circle google google ads google advertising google analytics Google Multisearch Het nieuwe Instagram algoritme how to how to go viral how to target influencer marketing Instagram Instagram algoritme Instagram Reels Instagram shopping Instagram tips Instgram Algoritme internet generation klantenservice latest seo trends linkedin Locket marble content marketing marketing Meta neuromarketing online online adverteren online advertising online content marketing online marketing online shopping Post Posten recent SEO trends search engine optimalisation seo SEO agency SEO specialists SEO strategy seo trends 2018 short video content short video marketing simon sinek snapchat Social advertising Social media social media marketing Social media posts social media strategie Social media tips social media trends social shopping strategic marketing Strategie tedtalk TikTok Tik Tok tips Trending trends in SEO twitter video marketing youtube