WE Fashion - Marble

08

WE Fashion

On-trend copy for fashion shows, billboards & beyond

Every client has a place in our hearts, we promise. But let’s be honest: as an all-female team, we do have a soft spot for fashion brands. So when WE Fashion crossed our path, we were more than ready to bring our wordsmithing A-game. A Dutch heritage brand with over 200 stores across Europe, WE blends timeless wardrobe staples with fresh-off-the-runway trends. And when it comes to fashion, staying on the pulse is everything, including your copy.

On-trend copy for fashion shows, billboards & beyond

Every client has a place in our hearts, we promise. But let’s be honest: as an all-female team, we do have a soft spot for fashion brands. So when WE Fashion crossed our path, we were more than ready to bring our wordsmithing A-game. A Dutch heritage brand with over 200 stores across Europe, WE blends timeless wardrobe staples with fresh-off-the-runway trends. And when it comes to fashion, staying on the pulse is everything, including your copy.

Client

We Fashion

Jaar

2024

Project

Copywriting, Social media

Website

wefashion.com

Letting the clients speak for themselves

“New ideas? Absolutely. Challenges? Bring them on. Working with Marble means collaborating with copywriters who think along with you, complement your vision, and help you move forward.”

A close collaboration

Fashion doesn’t stand still, and neither can your copy. From newsletters to billboards, website updates to social captions, WE needed copy that could keep up with the pace. That’s where Marble came in. We quickly got to grips with the brand’s tone of voice, in both Dutch and English (UK), and hit the ground running. In just six months, we delivered 135 newsletters, crafted scroll-stopping ad copy, and saw our words light up a very large billboard outside HQ. Speaking about highlights! Bringing a brand’s tone of voice to life? That’s our catwalk. Whether it was backstage at a WE Fashion show or in-store comms across Europe, our copy was everywhere. From punchy headlines on hangtags to witty one-liners on the A10, we made sure WE’s messaging had style and substance. And when we got to throw in a dash of humour? Even better. We worked closely with the in-house team, often on-site in Utrecht, because as much as we live online, we still believe nothing beats a good old-fashioned face-to-face.

A temporary extension of the team

After six months of fast-paced copy magic, we handed the baton over to WE’s new in-house copywriter, but we’re never far away. Should the team need extra hands again, they know where to find us. For now, we’re proud to look back on a stylish partnership with seriously strong results.

Numbers to back it up

01

Newsletters

Yes, we've counted them: we've written no fewer than 135 newsletters for WE over the course of our collaboration.

02

Extensive reach

Every week, our newsletters reached over a million WE IS ME members. Do the math!

03

Versatile copy

What began with newsletters soon expanded to copy for billboards, fashion shows, hangtags, and much more.