Design Academy Eindhoven

02

Reshaping design as we know it

For over seventy years, Design Academy Eindhoven (DAE) has been shaping the designers of tomorrow. But even the strongest reputations don’t build themselves online. For six years, Marble has supported DAE in consistently strengthening their digital presence and attracting both national and international talent. From growing existing social media channels to running targeted student recruitment campaigns, we ensure DAE is seen, and continues to be seen, on the platforms that matter.

Reshaping design as we know it

For over seventy years, Design Academy Eindhoven (DAE) has been shaping the designers of tomorrow. But even the strongest reputations don’t build themselves online. For six years, Marble has supported DAE in consistently strengthening their digital presence and attracting both national and international talent. From growing existing social media channels to running targeted student recruitment campaigns, we ensure DAE is seen, and continues to be seen, on the platforms that matter.

Client

Design Academy Eindhoven

Jaar

on-going

Project

Content strategy, Digital advertising, Social media

Website

designacademy.nl

Design Academy Eindhoven is a place of creation, research, debate and radical differentiation in the field of design. Within their labs and studios lies the capability to reshape design as we know it.

A change of perception, online.

A modern and boundary-breaking academy such as DAE deserves communication to match. Instead of sharing content and news that has already been released; DAE needed to become a catalyst and a hub for knowledge. Challenging their audience to get in on the conversation and become a platform on which new ideas arise -taking the future of design one step further. However, finding the right way for an international academic institution to express itself is quite the challenge. That’s why Marble has been working side by side with DAE since 2019. What started with the development of a clear social media strategy evolved into the ongoing delivery of long-term campaigns and the targeted use of social advertising. The result has been significant growth in both followers and engagement. Today, supported by strong internal efforts, the Academy counts nearly 100,000 followers on Instagram and created a platform where an international community is activated daily and encouraged to take part in the ongoing dialogue around design.

Marble x Design Academy Eindhoven

Due to DAE and Marble’s joint efforts, the art academy now has nearly 100K followers on Instagram alone, inviting viewers daily to participate in the conversation 'design' that takes place in all kinds of forms on their social media platforms.

Numbers to back it up

01

Recruitment campaigns

Through targeted paid campaigns on Instagram, Snapchat and TikTok, we reached millions of prospective students worldwide. Year after year, this approach translated into successful enrolments and sustained international interest.

02

Organic growth

Since the implementation of the social media strategy, Design Academy Eindhoven has gained over 50,000 followers on Instagram alone