Just Russel - Marble

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Just Russel

Not just another pet food brand

Meet Just Russel. The pet food brand from Belgium taking Europe by storm. Personalised, delivered to your door, and built for pet owners who refuse to compromise on quality. Just Russel is one of those brands that knows exactly who it is, and is growing fast because of it.

Not just another pet food brand

Meet Just Russel. The pet food brand from Belgium taking Europe by storm. Personalised, delivered to your door, and built for pet owners who refuse to compromise on quality. Just Russel is one of those brands that knows exactly who it is, and is growing fast because of it.

Client

Just Russel

Jaar

on-going

Project

Paid Social

Paid social

Website

Just Russel

The challenge

Just Russel was already running paid social. But as the brand grew, so did the demand for content that could keep up. Not just in volume, but in quality. They needed a partner who could produce premium assets at scale with content that felt completely on-brand, protected Just Russel’s premium feel, and still performed where it mattered most: in the funnel. That’s where Marble as their brand-led content partner came in.

What we do

Since November '25, Marble has been producing paid social assets for Just Russel across both the Netherlands and Belgium. At scale. In six months, we have delivered over 648 assets, each one built to reflect the brand's premium identity while driving real performance. Every asset we create lives on two levels. It has to stop the scroll. And it has to convert. For Just Russel, that means content that feels warm, premium and completely authentic to who they are, while being built to perform in a paid environment. The creative freedom Just Russel gives us is one in which Marble flourishes. We experiment, we test, we iterate. And the results speak for themselves.

Content creation

From thumb-stopping hooks that lead with emotion rather than product, to premium lifestyle visuals that reflect the quality of the brand, every piece of content is crafted to feel native to the feed it lives in. We produce across multiple formats and formulas, constantly testing what resonates and doubling down on what works. Static, video, UGC-style, carousel — all of it built to the same standard, all of it unmistakably Just Russel.