Papi's Comfort Kitchen

09

The kings of comfort food

Based in Utrecht but bringing the USA-style comfort; Papi’s Comfort Kitchen is a restaurant that specialises in, you guessed it, comfort food. In the heart of the ‘Domstad’, these guys make sure all of your sweet AND savoury cravings are instantly satisfied. No wonder they have a massive fan base.

The kings of comfort food

Based in Utrecht but bringing the USA-style comfort; Papi’s Comfort Kitchen is a restaurant that specialises in, you guessed it, comfort food. In the heart of the ‘Domstad’, these guys make sure all of your sweet AND savoury cravings are instantly satisfied. No wonder they have a massive fan base.

Client

Papi's Comfort Kitchen

Jaar

2023

Project

Social media

Bringing US-style comfort to Utrecht, Papi’s asked us to build hype for their new location – before the doors even opened. With bold visuals, spicy content (not that kind), and a dash of ladette energy, we turned up the heat on social and digital.

Pre-opening hype

For the launch of their new location, Papi’s made Marble head chef of their social media and digital advertising to really get the vision going. A very taxing job, especially having to perform multiple taste tests on the new menu. But how do you create content and excitement for a restaurant that hasn’t opened yet? Leave that up to us. With some production magic, ladette energy, and a whole lot of spicy content (not that type) we got the ball rolling. The results? Fun, tongue-in-cheek and spot-on food content that tripled their social digits.

Numbers to back it up

01

+478K

potential guests reached organically on Instagram, a 6,500% increase in visibility

02

+772K

impressions, skyrocketing by 7,000% compared to previous performance

03

+1.2K

new followers gained, growing the audience by 26%

04

>500k

potential guests reached through targeted paid campaigns, maximizing brand exposure